Charlotte Cho developed her premium skincare line Then I Met You™ with the Korean idea of jeong in thoughts. Now, greater than ever, jeong is a approach to join along with your family members and reminisce on cherished moments. With this in thoughts, Charlotte discusses the most recent product that joins the gathering: the nourishing, ultra-hydrating Honey Dew Lip Masks.
Considered one of my fondest recollections rising up was when my grandmother would put together fruit for me after dinner. It was a relaxing ritual, seeing her work the paring knife with experience and ease, as she sliced and diced apples and oranges into chew sized items for me and my siblings to take pleasure in.
My favourite time of 12 months was honeydew season. Every time the climate received hotter, she would slice open a honeydew, and regardless of the graceful, white exterior of the fruit, it was at all times a shock to see the intense inexperienced peeking inside. If we had been fortunate, it was completely ripe, and dripping with juice… it could at all times make my mouth water even earlier than it hit my lips.
It’s this little bit of nostalgia that calms me, particularly now, throughout these turbulent, anxious occasions we’re all going through. As an grownup left with solely recollections of my grandma, I notice that there was a far deeper which means behind this gesture of getting ready sliced honeydew for me. It was her nightly act of jeong. A gesture – that didn’t require any phrases in any respect – of affection and take care of my well-being.
Within the spirit of my grandmother’s act of jeong, I used to be impressed so as to add my juicy, honeydew recollections into the subsequent creation from Then I Met You™, the Honey Dew Lip Masks. I’m excited to dive deep into why you’ll quickly be reaching for the Honey Dew Lip Masks as a part of your day by day routine.
Why Then I Met You™ Created A Lip Masks As Their Subsequent Act
After constructing out a core skincare routine that includes 5 steps (double cleanse, toner, essence and moisturizer), it is likely to be a shock to some that making a lip masks was on the high of the listing for me. You already know by now that at Then I Met You™ we thoughtfully create every product with intention and effectiveness in thoughts, so I wish to share with you why having the lip masks as our subsequent step makes a lot sense.
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For one, lips are the thinnest, most delicate pores and skin in your total physique. It’s typically ignored, but it’s essentially the most vulnerable to cuts, irritation and flaking. Even in comparison with the pores and skin underneath your eyes, the pores and skin in your lips is extra fragile as a result of the lips don’t produce pure oils to coat and shield the pores and skin. There are such a lot of women and men who battle with this year-round, however not many merchandise provide transformative options – simply non permanent fixes.
What many individuals might not find out about me is I used to have a horrible lip-picking drawback. I had a behavior of selecting on the pores and skin on my lips (till it bled at occasions!), after which the cycle would resume week over week. Lip scrubs fabricated from sugar and different bodily exfoliants by no means labored for me, as they had been too sensitizing for my already fragile lips.
For the explanations above, I used to be decided to create a lip masks that may very well be used morning and evening, in order that we ALL may kiss these flakes goodbye — for good!
The Formulation
While you swipe the Honey Dew Lip Masks in your lips, you’ll discover a light-weight, but nourishing coat of juicy, antioxidant-rich honeydew that hugs your lips. The candy, delicate aroma that the lip masks has is a pleasant deal with for the senses.
Our Honey Dew Lip Masks is designed to naturally moisturize with pure humectants equivalent to honey (which suggests this product shouldn’t be vegan, in contrast to our different merchandise!), and different powerhouse hydrators equivalent to squalane and avocado oil. These are pure emollients that assist in coating and defending the pores and skin, they usually replenish the pores and skin on the lips with important fatty acids.
The twist to this lip masks that units it aside from lots of the different lip masks out there may be the optimum integration of lactic acid. It’s deliberately part of this formulation as a result of it’s the most hydrating chemical exfoliant on the market! It may well safely and progressively soften away flakes and lifeless pores and skin cells with a purpose to unveil clean and polished lips. As I discussed earlier than, my lips had been typically an ugly, flaky mess, and this product has given them a brand new life!
The Packaging
In the event you couldn’t inform already, my desire is to create skincare merchandise that don’t get contaminated simply. That’s why I searched far and huge for a lip masks design that may look stylish and slender in your bag, or within the pocket of your gown (our day by day uniform as of late), and that makes it straightforward to use with out having to dip your fingers into the formulation.
For the Honey Dew Lip Masks, you possibly can relaxation assured that the delicate silicone tip creates a clean, contactless software expertise. And this couldn’t have come at a greater time, as all of us are on the lookout for simpler methods to keep away from touching our faces, and maintain viruses, micro organism and germs distant from our faces.
When & How To Use It
Dry, flaky lips are sometimes exasperated from harsh climate situations (equivalent to chilly or windy climate), extreme licking of the lips, and even heavy respiration. While you’re sick or have allergic reactions, you typically haven’t any alternative however to breathe out of your mouth, so it’s doubtless that you just may discover extra chapped lips than regular. And in case you’re discovering your self carrying face masks increasingly, even respiration closely in your lips (equivalent to throughout train) can result in flaky, ugly lips.
You should utilize it in the course of the day as a shiny balm, and add a thicker coat within the night as an in a single day therapy for the smoothest of lips if you get up within the morning.
Our Act of Jeong
Probably the most thrilling a part of what I needed to share is how we plan to provide again to our group by our launch.
The Then I Met You™ crew needs to stay as much as our ethos of giving with out anticipating something in return. We’re keen about serving to underserved communities which are amongst these hit hardest by COVID-19.
As we grapple with one of many hardest challenges of our lifetime, there are such a lot of teams to whom we really feel so indebted. For this initiative, we needed to purposefully direct our focus to grocery staff. We’ve learn within the information about grocery staff serving a necessary position in permitting supermarkets and grocers to stay open for households to buy meals and different nourishing necessities. But they’re typically underpaid, lack fundamental advantages, and in the event that they had been to fall sick, they haven’t any security internet.
And on a private stage, not solely is my dad (at age 69) a necessary employee, working on daily basis at his small market in Whittier, California – however Guad, our advertising and marketing supervisor, additionally has a mother or father who works within the grocery business right here in NYC.
We notice and perceive their challenges, and wish to assist in an enormous means! That’s why Then I Met You™ will probably be dedicating 100% of proceeds of the Honey Dew Lip Masks launch on 5/1 to the Amalgamated Basis’s Households and Employees Funds. We’ve partnered with them due to their dedication to offer reduction to low revenue staff and their households which are on the frontlines. Be taught extra about our initiative on www.thenimetyou.com/pages/donation-jeong.
We couldn’t be extra thrilled to provide again, whereas celebrating our newest addition to the Then I Met You™ line. Thanks a lot to your continued assist, and I sit up for studying all of the opinions, feedback and suggestions!
Till subsequent time, keep protected and be properly!
With jeong,
Charlotte
